Post-Modern Capitalism: Deconstruct This

* fragmentation of narratives
* the individual's ability to be the artist of his own life

In “The Long Tail”, an analysis of the impact of the internet on the music industry, with wider ramifications, Chris Anderson describes the “shattering of the mainstream into a zillion different cultural shards”. The post-modern “fragment” becomes a “niche” and the mass market is “turning into a mass of niches”. “When mass culture breaks apart,” he writes, “it doesn't re-form into a different mass. Instead, it turns into millions of microcultures which coexist and interact in a baffling array of ways.”

blogs, podcasts, youtube, myspace, etc.